Goat Rodeo, 2015, neon, 8 x 40in

In business jargon, the term ‘goat rodeo’ refers to an especially chaotic situation, typically in a bureaucratic environment. Extracted from its particular corporate context, this class of business language often takes on ambiguous, humorous and non-sensical associations. Here, ‘goat rodeo’ appears in the form of commercial neon signage and greets the surprised viewer from a blank gallery wall.