Goat Rodeo, 2015, neon, 8 x 40in

In business jargon, the term ‘goat rodeo’ refers to an especially chaotic situation, typically in a bureaucratic environment. Extracted from its particular corporate context, this class of business language often takes on ambiguous, humorous and non-sensical associations. Here, ‘goat rodeo’ appears in the form of commercial neon signage and greets the surprised viewer from a blank gallery wall.



TIIC (The Idiots in Charge), 2015, neon, transformer, 18 x 14in

An acronym is an abbreviation formed from the initial letters of each word in a series of words. In business jargon and corporate communications, acronyms are as commonplace as they are puzzling and irritating. The more deliberately obscure TIIC or The Idiots in Charge, reportedly has been inserted into electronic communication as a form of code to vent one’s frustration that would go undetected by one’s superior. Extracted from its particular corporate context, this class of business language often takes on ambiguous, humorous and non-sensical associations. Here, TIIC appears in the form of commercial neon signage and greets the viewer from a blank gallery wall.